The purpose of the new trust company is to plan and manage the delivery of high quality, enjoyable, affordable, accessible cultural provision in Rochdale Borough that gives residents and visitors the opportunity to lead the healthy, creative, active lifestyle of their choice. The Trust will help the Council and the Local Strategic Partnership meet their vision for Rochdale to develop as a prestigious sub-regional centre and as an attractive place to live and work. The relationship with the Council will be developed to contribute to the delivery of the Local Cultural Strategy for Rochdale Borough and assist in the Council’s regular Comprehensive Performance Assessments. Company objectives include: To provide innovative cultural activities to all sectors of the community To increase the number of user visits at all sites To reduce the net cost per visit To focus on quality delivery through continuous improvement and self-assessment To refurbish/replace the facilities with significant capital investment Focus of Priorities Link4Life will focus on these areas of activity in developing and promoting our services The provision of arts, sports and creative activities for children and young people Increasing levels of participation in physical activity by adults and children and the percentage of people who volunteer in sport The provision of sports activity; for example golf, water activities, hall / court hire The provision of general, non-sporting activity for fitness and personal care, including swimming The provision of lessons, coaching etc The extension of fitness and health services for children and young people, through the development of specially designed gyms Staging events eg arts, entertainment and sporting The provision, promotion and development of arts and heritage within the Borough The provision of arts, sports and creative activities in the health and well-being context, eg mental health, older people The provision of arts, sports and creative activities to support the appreciation of community cohesion and cultural diversity The provision of arts, sports and creative activities to enhance the personal and social development of people and to contribute to their quality of life The acquisition, care and conservation of arts and heritage within the Borough The provision and development of Visitor Services Boroughwide Enhancing the image of the Borough and contributing to the pride of inhabitants in their place Access to lifelong learning and development opportunities Supporting the economic development of the Borough Operating as an environmentally aware, green organisation Key Outcomes In everything it does Link4Life will be making a difference by: Improving individual’s physical and mental health Reducing obesity and other health inequalities Reducing crime Developing talent Developing learning opportunities Improving skills Providing enjoyment and enrichment Providing social benefits, promoting inter-action and reducing isolation Providing a feeling of well-being Providing opportunities to extend involvement in social activity Providing employment and business support Promoting the Borough of Rochdale as a place to be proud to live in Developing economic regeneration Developing and promoting creativity Encouraging people to dream, to develop aspirations for their life and being able to communicate these Raising the profile and reputation of the Trust, the Council and the Borough

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Family / Regeneration / Tourism