Our founder Rory was determined to leverage the skills and know-how he had built up during years working in digital marketing agencies for corporate clients in a new way, prioritising social objectives and a strong ethical compass.
Raw ability does not always easily translate into personal career success. For those who find education more difficult due to disability, or make poor early choices, evidence of employment capability can be lacking or inconsistent. In a competitive job market this can lead to applications being overlooked and a dispiriting negative spiral of rejection, as lack of experience then becomes yet another barrier to employment.
At Ground Up Digital, we will help our trainees to break free of this spiral. By focusing on intrinsic capability rather than employment history, we will offer employment to people who may never been offered a proper chance to show what they can achieve. Our trainees will progress through a learning programme from the basics of digital marketing to an advanced, practical understanding of how online promotion can be used to drive a business’s success.
Ground Up Digital is not a training company, but an active business. Trainees will learn on the job, ensuring that they build not only specialist knowledge but also the practical, business-focused, hands-on skills that make a robust basis for a longer-term career. They will be paid accordingly, at Living Wage from day one – we are an accredited Living Wage employer.
As they become able to work autonomously, they will be able to choose if they want to take the transferable skills they have built up to a different employer, either in the same field or a different area. Or, they can stay with us and advance their career as an experienced member of the Ground Up family, with the option to potentially specialise further or train others themselves.