Aspiring Social Enterprise case studies

Find out more about the experience of organisations that have been awarded the Aspiring Social Enterprise accreditation, which has been developed to support aspiring social enterprises to get started on the pathway to recognised standards of good practice.

Read about their social enterprise journey so far, why they applied for the accreditation, and their experience of the application and assessment process.

To register your own interest in applying for the accreditation, please click here to complete a short form.

Aspiring Social Enterprise accreditation

Ground Up Digital is a Digital Marketing Agency, which helps organisations to improve their online presence and engagement with customers. This enables them to maximise their sales and outreach.

We specialise in Google Ads campaigns and Facebook advertising as well as producing high quality websites. In online advertising, the basic concepts are easy to understand, but specialist knowledge is crucial to achieving successful results. Expertise adds depth, effectiveness and most importantly, value for money.


Ground Up Digital logo

Rory MasonOur founder Rory was determined to leverage the skills and know-how he had built up during years working in digital marketing agencies for corporate clients in a new way, prioritising social objectives and a strong ethical compass.

Raw ability does not always easily translate into personal career success. For those who find education more difficult due to disability, or make poor early choices, evidence of employment capability can be lacking or inconsistent. In a competitive job market this can lead to applications being overlooked and a dispiriting negative spiral of rejection, as lack of experience then becomes yet another barrier to employment.

At Ground Up Digital, we will help our trainees to break free of this spiral. By focusing on intrinsic capability rather than employment history, we will offer employment to people who may never been offered a proper chance to show what they can achieve. Our trainees will progress through a learning programme from the basics of digital marketing to an advanced, practical understanding of how online promotion can be used to drive a business’s success.

Ground Up Digital is not a training company, but an active business. Trainees will learn on the job, ensuring that they build not only specialist knowledge but also the practical, business-focused, hands-on skills that make a robust basis for a longer-term career. They will be paid accordingly, at Living Wage from day one – we are an accredited Living Wage employer.

As they become able to work autonomously, they will be able to choose if they want to take the transferable skills they have built up to a different employer, either in the same field or a different area. Or, they can stay with us and advance their career as an experienced member of the Ground Up family, with the option to potentially specialise further or train others themselves.


Building trust and credibility is central to attracting the clients we need, to achieve our business and social goals. We have high social aspirations that we’re fully committed and bound to, yet in order to achieve them, we need to first create our foundation.

Rory Mason with the Aspiring Social Enterprise accreditation certificateAchieving the Aspiring Social Enterprise accreditation enables us to make a public demonstration of commitment, to mirror both the formal obligations created when the company was formed, and our personal aims. It allows us to bridge the gap between where we are currently – stabilising our start up business for dependability – and where we look forward to being – an established, effective social enterprise..

Being able to tell our existing and future clients that we’ve been awarded this accreditation gives them an external perspective on our ambitions. Having external validation that we are aiming in the right direction shows them that our mission is more than a lovely idea. It underlines that our vision is realistic and attainable, and that choosing to work with us is a genuine step for social good.


The application process for the Aspiring Social Enterprise accreditation was a refreshing change for us. The criteria focusing on your starting framework, goals and direction of travel, not just what you have done so far, were appropriate to our situation. The process flow was straightforward and did not demand too much time investment, which is hugely important when you are a very small team with clients to look after.

We checked over the eligibility criteria as set out in the Qualification Framework and then completed the application form. It was so nice for once to review a completed form and be able to see all the positives of what we’ve achieved so far, rather than just the blanks showing how much further we want to go!

We first became aware of the Aspiring Social Enterprise accreditation in the last week of July. We registered our interest and paid an application fee, ready to start applying in August. We checked over the eligibility criteria as set out in the Qualification Framework and then completed the application form in mid-September. We were delighted to be advised that we were fully approved for accreditation as the very first Aspiring Social Enterprise on 21st November 2019.


During the application process it emerged that it would be necessary to clarify some aspects in our Articles of Association to meet the requirements for the Aspiring Social Enterprise accreditation. We were provided with guidance from compliance experts at Social Enterprise Mark CIC. They were very generous with their assistance and suggested small changes that successfully achieved the criteria, while remaining true to our original vision for the future development of the company.

When our application was approved, we received a feedback report, confirming how we met the criteria and providing feedback on what we need to do to meet the requirements for the Social Enterprise Mark, which we will feed into our governance plans. This will include formalising an update process for our income forecasts and introducing a corporate social impact framework.

This will help us ensure that we meet wider expectations on the nature and extent of the benefits we deliver, putting us in a good position to move up to the Social Enterprise Mark as soon as possible.


We want to achieve the Social Enterprise Mark as soon as possible, while being realistic about the natural challenges we will need to overcome to get there. We are focused on building a sustainable business with great ambitions, and that can take time.

The important thing is that when we do reach this goal, it will be as a robust, fully-fledged Social Enterprise, ready to make the most of the opportunities that achieving the Social Enterprise Mark will open up for us. Achieving the Social Enterprise Mark will provide objective recognition of our standards and the social good we are doing. We see it as a signal of trust, an independent confirmation that we will be operating in accordance with the principles that we are proud of. It will demonstrate the importance that our social goals hold for us, in a straightforward way that can be understood by anyone.

Being seen to do good in business is great for doing business, but there’s more to it than that. Our social aims create passion and purpose in what we do and pursuing them contributes to our own fulfilment, as individuals. So formal validation that we are making a difference won’t just matter to Ground Up Digital as a company, it will mean a lot to each of us personally, too.


Click here to find out more about Ground Up Digital.

To find out more about the Aspiring Social Enterprise Mark and how it may benefit your organisation, please click here.