As the social enterprise arm of the charity Age UK, our mission is to offer products and services that enhance later life. We have over 26 years experience in meeting the needs of our target audience and currently have over 1.1 million customers.
We do not exist to make a profit. Where we make a surplus, 100% of that surplus is Gift Aided back to the Charity, which directly helps fund its vital work to enhance later life for millions of people in the UK. These funds also buffer the charity from being at risk of being wholly reliant on public funding.
We look after our customers and, in a world of increasing technology, we offer a friendly face-to-face service through our UK wide network made up of 280 independent Age Concern offices supported by 600 staff and volunteers. This is supported by our award winning telephone customer support and website.
Social Impact Statements:
Social Impact Statements
The Social Enterprise Mark criteria includes a requirement that the applicant can demonstrate that social and/or environmental objectives are being achieved.
In support of this, new applicants and renewing Mark holders must submit Social Impact Statements that summarise their headline activities and achievements, helping show how they are striving to make a difference and stand up to scrutiny of purpose as a social enterprise.
1) Key activities
We have befriended and advised adults with a range of needs across the UK. We have a growing befriending service that places calls to some of the loneliest people in society.
We have campaigned for the advancement of the interests of those in later life both inside and outside Parliament. We published our 'Great Place To grow Older' challenge to the UK government in 2015, and have piloted an integrated care model with the NHS in the West Country.
We have also provided inputs on financial advice, general wellbeing and making the most of your home.
2) Measures of support
The numbers of people across the UK who have received help from Age UK is not easily measured, as beneficiaries of our campaigning and leafleting work are not tracked directly.
But as a base, we have over 150 premises throughout the country, which people attend for advice and direct help, throughout the year.
3) Outcomes of support provided
In the year 2014/15, nearly 5.7m people received Age UK's information and advice, and over £80m was spent on helping people in later life.
Much of our advice comes in the form of helping people to understand their entitlements. In 2014/15, Age UK helped people to claim over £183m in benefits.
Our pilot model of integrated care in the West Country, which has 1,000 people in later life in scope, produced a 49% reduction in avoidable hospital admissions.