Abbeycroft Leisure currently manages Bury St Edmunds and Haverhill Leisure Centres on behalf of St Edmundsbury Council, along with a sports development and outreach programme for the local community.
The Borough of St Edmundsbury has a rural and urban split which provides Abbeycroft Leisure with interesting and creative opportunities to attract the local community to participate in physical activity.
Social Impact Declaration: Social-Impact-Declaration_Abbeycroft-Leisure.pdf
Social Impact Statements:
Social Impact Statements
The Social Enterprise Mark criteria includes a requirement that the applicant can demonstrate that social and/or environmental objectives are being achieved.
In support of this, new applicants and renewing Mark holders must submit Social Impact Statements that summarise their headline activities and achievements, helping show how they are striving to make a difference and stand up to scrutiny of purpose as a social enterprise.
1) Providing sports and physical activity facilities
- We deliver high quality leisure facilities and provide customers with tailored expert advice at an affordable price
- We create opportunities for people to take part in sport and leisure activities in groups to enhance general wellbeing, encourage support and friendship and create a sense of belonging for members of the community
- We organise and engage in local, regional and national initiatives to further enhance the opportunities available to participate in sport and physical activity
- We ensure that the facilities and activities on offer are accessible to all sections of the community
Abbeycroft Leisure manages 11 leisure facilities, including a Health and Wellbeing Centre and an Education facility available for community use. This comprises fitness studios, swimming pools, health suites and exercise class programmes. Concessionary rates are given to students, senior citizens, people with disabilities, the unemployed and people on income support.
There is a wide range of pay and play activities at each Centre as well as weekly sessions run especially for the over 50s, adults with disabilities and children, with the offer of a crèche to enable parents to access facilities and activities. The organisation also provides facilities for outdoor sports.
The sports development and physical activity function organise a wide range of outreach activities so that those communities who have difficulty accessing leisure facilities still get the opportunity to engage in sport and physical activities.
Examples of activity:
- Stand Tall is a 12-week physical activity course aimed at 14-25 year olds living with mental health concerns such as depression or anxiety who are physically inactive and undertake less than 30 minutes vigorous exercise per week. Sessions are based on boxing techniques that aim to support with behaviour change, health improvements and increases in activity levels.
- Monday Mums is an antenatal group that educates and empowers pregnant women who are overweight or obese. Supporting a healthy pregnancy and birth experience with the aim of reducing BMI levels and increasing the chances of having a vaginal birth.
- Keep Active works with under 25s and over 55s to increase participation in physical activity by working both on and off site to increase activity levels and improve health.
- An initiative called Explore Outdoor works with schools and businesses to develop interpersonal skills and helps to get people active who wouldn’t normally engage with traditional sport.
- The GP Referral scheme continues to thrive and sees regular referrals come through our doors to experience the benefits of exercise on their health and quality of life.
2) Measures of activities
Abbeycroft Leisure’s leisure facilities have attracted over 1 million visits in the last financial year, showing an increase of 4%.
- Stand tall received 124 referrals
- GP Referrals received 195 referrals
- Monday Mums have worked with over 60 mums-to-be as referred by mid-wives
- Explore Outdoor have worked with over 7,000 people / 347 sessions
- Keep Active continues to work with over 80 people each week
- Otago Falls Prevention have worked with over 1,200, 67-89 yr olds
- Free Swimming sessions for under 16s and over 60s saw an attendance of 7255
- 12 apprenticeships are currently in place, at least 3 former apprentices are now working for us and developing their career path, and the number of apprentices working in the organisation is likely to increase over the next year
3) Economic, social and wellbeing outcomes
- Exercise on Referral has seen 61% of clients continue participation in physical activity
- Stand Tall gives an SROI of £6 for every £1 spent and has seen 66% of clients continue increased levels of participation in Physical Activity
- Monday Mums has worked with over 60 mums throughout 2014/15 with 86% having a vaginal birth compared with 54% of high BMI ladies who hadn’t attended Monday Mums having a vaginal birth
- 17 volunteers were trained in Spectator Safety Level 2 and over 63 volunteers supported activity
Abbeycroft Leisure hosted The Aviva Women’s Tour, which saw the economic impact of visitor net expenditure at around £440,000 and an estimated 15000 spectators. There was anecdotal evidence to suggest that community cohesion was improved via the community activity that took place around the event. This event fed into the Women on Wheels charity cycle ride which Abbeycroft Leisure organise, and saw almost 200 ladies 8 – 80 yrs sign up to the event, raising £3000 for charity.
A social impact model for the whole organisation is currently in development and will be ready for use for 2016/17.