C3 – Consult and Coach for a Cause

Social Impact Statements

The Social Enterprise Mark criteria includes a requirement that the applicant can demonstrate that social and/or environmental objectives are being achieved.

In support of this, new applicants and renewing Mark holders are asked to respond to a set of social impact questions, which are designed to help them think about the social impact they create, and to articulate this clearly and succinctly.

Updated February 2018

1) What social differences and changes have you aimed to create (or supported)?

C3’s statement of social impact is best explained through its mission: to mobilize thousands of business professionals to help hundreds of Middle Eastern social enterprises become financially sustainable (including C3 itself) and demonstrate positive impact on society by 2020.

Using business tools, experts who can mentor and support the social entrepreneurs and a customised journey to growth and impact through our social impact accelerator, we have wanted to / have improved the chances of these social enterprises succeeding and as a by-product we have also raised the profile of the social enterprise agenda in the UAE and improved understanding / knowledge of the sector in the Middle East.

2) What actions have you taken to address the above social aims?

C3 has three specific arms:

• services designed for SMEs and entrepreneurs who need to grow and scale their business (revenue generating)
• similar services and white label accelerators designed to improve the social purposes of existing entrepreneurs or SMEs (revenue generating)
• our own community which is served by the C3 Social Impact Accelerator and the C3 App that provides customised social impact content and access to experts for free. Entrepreneurs only pay for the accelerator via a referral fee if they successfully sign client contracts or raise funds as a result of a direct introduction by C3.

All of our experts undergo basic volunteer training and in our core team we have trained and certified SROI practitioners with all team members regularly updating their social impact knowledge so they are able to help the social enterprises in the community in practical and meaningful ways.

The idea behind the different services is to help all organisations – social enterprises or not – improve the social purpose of their business, so that the SMEs of today, might be the social entrepreneurs of tomorrow and today’s social entrepreneurs will go on to inspire others.

3) What has changed and what benefits have been realised as a result of your actions?

Since 2012, our experience working with hundreds of entrepreneurs means that we understand entrepreneurs’ expectations and the potential pitfalls along their journey. Some entrepreneurs come to us with little more than a business idea and need help at ideation stage, others have piloted their ideas and need help refining their financial model and business plans, whilst some have already got an established social enterprise and are interested in raising funds.

Some of our entrepreneurs successfully raise funds or partner with corporates to scale their product more quickly. Others change direction, but this is not without benefit as they will still have learnt how to use business principles to solve social issues and apply problem solving techniques to business challenges, a mindset they will bring to future jobs and into their communities.

Accelerator Programme

At the end of the accelerator, participants felt more confident in using impact methodologies, pitching to investors and tackling governance in their businesses.

The community element and time spent with the other entrepreneurs was seen as positive. The participants felt that their impact businesses were valued.

Overall, the participants felt they received good advice and were able to leverage the experts’ experience. They rated highly the introduction to well informed and motivated experts.

Since C3’s inception, the number of accelerator programs and employee engagement programs in the UAE has increased dramatically, perhaps in part as a result of the success of C3’s program and the opportunity other actors such as the public sector see in developing such programs.

4) How do you and other people know your aims are being achieved? Or how will you know?

We have used observational designs, customised software and comparison groups (services, on-going evaluation, feedback from the entrepreneurs, core team, advisory committee, experts, other organisations working in the space. On a yearly basis this information is collected, reviewed, analysed and is used to inform improvements in all aspects of the business e.g. improving the Social Impact Accelerator, improving the look and feel of the website and App etc.

C3 won the UAE UN Sustainable Development Goals Pioneer Award 2017 for our work towards Goal #17 Partnerships. This recognition was both directed towards the impact we have had with social entrepreneurs but also for the inclusion of corporates and their employees to boost the expertise the entrepreneurs had access to and to boost employee engagement opportunities for corporates.

We report internally (core team and advisory board) with all the information that will inform better services. We report externally via the SEM C3 page and to other interested parties.

Looking forward we will keep track of all those entrepreneurs who take part in the accelerator with regular calls and offers for help so that even if they have not signed agreements or raised funds by the end of each Social Impact Accelerator, we can still provide those introductions and expert advice as and when they need this on their business journey.

Supplementary details

The below questions are not mandatory, but Mark holders are encouraged to answer them where possible, to provide a fuller account of their social outcomes and the social value they create.

5) How many people have benefitted from your actions?

We have 1300 members in our community:

• 250 social enterprises
• 650 expert volunteers
• 400 supporters who receive our newsletter, refer us and provide us with WoM support
• 35+ new members in 2017

Last year’s accelerator supported 6 companies at growth stage and received a score of 75% satisfaction in terms of positive benefits to their business.

Dubai Cares Humanitarian Accelerator supported 3 companies to launch a pilot aimed at helping 5,000 pre-school children in Jordan, with at least the same number of families indirectly positively impacted with access to the pilot services.

Entrepreneurs who attend workshops / panels hosted by C3 during conferences, entrepreneurial competitions and events also indirectly benefit. We do not have specific numbers for these but on average per year C3 will give at least 4-6 free workshops and be on ~10+ panels.

We work in / have partnerships in 4 countries in the Middle East.

6) What examples can you provide of a typical service user experience, that helps illustrate the benefits they have experienced as a result of your actions?

Palestyle

Palestyle is a social enterprise that promotes Arabic heritage through leather handbags, wear and jewelry, while empowering refugee women with paid embroidery work and developing their community with social projects. C3 has worked with Palestyle on and off since 2012. During this time C3 has helped Palestyle with clean water tank projects in West Bank refugee camps, a UK SROI certification, its financial model and its pitch to investors. Palestyle has attended both C3 workshops and made use of one-to-one sessions with C3 experts.

“C3 understands the importance of social enterprise in the Middle East and its programs work to support in a meaningful way, a local-based model of sustainability.”

Taka Solutions

Taka Solutions is an energy consulting company that uses energy performance contracts to reduce energy waste in existing buildings whilst getting paid a portion of the savings made. It was shortlisted for the Arabian Business Startups Award 92016) and won The Venture (Middle East) competition (2016). C3 helped reposition Taka’s entire approach to align it as a social enterprise. On our referral, C3’s corporate partners Bain and Company and Morgan Lewis helped Taka improve its communications, overall business model, strategy and pitch deck for The Venture global competition.

“Through C3 we were ushered in to use the expertise of world-renowned organisations for free. For a young company like ours, that is priceless.”

Dubai Cares through the Humanitarian Accelerator

C3 helped Dubai Cares design a pilot and develop a launch strategy for their education initiatives in Jordan focusing on leveraging technology solutions (provided by three social entrepreneurs) for early-childhood and school readiness programs led by the Jordanian Ministry of Education. The pilot is now being launched in Jordan with a view to helping up to 5,000 pre-school children receive additional educational content, their teachers to receive additional teacher training and up to 10,000 SMS sent to their parents to support their learning.

“We at Dubai Cares work to find innovative solutions to help deliver quality education to children and youth in developing countries. For our most recent project hosting the Humanitarian Accelerator for Refugee Education in collaboration with Mohammed Bin Rashid Global Initiatives and Dubai Future Accelerators, C3 was pivotal in helping us design and deliver the accelerator programme ‘s pilot]. The C3 team provided both Dubai Cares and the accelerator teams with deep knowledge and vast experience in social enterprise models, business analysis and support throughout the 9 week long initiative.” (Anna Bertmar Khan, Senior Technical Advisor at Dubai Cares)

7) What additional social benefits have you been able to deliver within your core services that distinguish you from other “for shareholder profit” providers?

The C3 Social Impact Accelerator is free at the point of use, the entrepreneur only pays for the accelerator via a referral fee if they successfully sign client contracts or raise funds as a result of a direct introduction by C3. The C3 App that provides access to our community of experts is always offered for free.

Financial investment: other revenue generating funds cover the cost of running the Social Impact Accelerator and in-kind sponsorship is given by corporates and professional service firms e.g. employee engagement, space to run workshops, specialised content.

Cost for the Social Impact Accelerator would be $5,000 per entrepreneur if charged at market rate.

8) What other social benefits have you contributed that go beyond your core delivery activities (ones that are completely unrelated to your main services)?

By being part of a panel with other UAE government and private entities to develop and draft a UAE social enterprise law, we have given our knowhow and legal expertise, our experience with entrepreneurs and our research on what is needed for the social enterprise space in the UAE to flourish. We have invested time as our financial contribution.

We have also supported academics in the region who have been researching social enterprise by providing them with opportunities to evaluate our accelerator programme, interview our entrepreneurs and publish case studies and articles about C3 and its entrepreneurs. Again, time and access to our community has been given for free as our financial investment.

C3 co-founders have served as speakers, moderators and panelists to entrepreneurship- related events across the Middle East, Europe and India and have been published multiple times on academic publications on social enterprise and social impact subjects, such as ‘Social Entrepreneurs’ (Emerald Group Publishing) and ‘Social Entrepreneurship in the Middle East’ (PALGRAVE MCMILLAN). Again, time and expertise given for free as our financial investment.

Benefits realised for the community in all three examples: access to examples and our own knowledge to further the social enterprise sector in the Middle East.

9) What social and environmental benefits have you created from internal operational policies and actions?

Internally our core team has been able to leverage the C3 brand to form their own businesses and to benefit through a referral fee system to get paid for projects brought to C3 or be brought in as paid consultants when C3 wins revenue generating projects.

Our flexible working practices and principles of keeping valued volunteers involved, means those who have left the region have been able to continue being part of the C3 family by acting as committee members etc.