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Place Category: Education & Training, Employment, and Home improvements

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Social Impact Declaration
Social Impact Statements
  • Creating Enterprise CIC is a wholly owned subsidiary of Cartrefi Conwy Housing Association.

    Our aim is to be “the social contractor of choice” for public and private sector organisations. We provide the highest quality standards of customer care, workmanship and value for money in property maintenance, development services and facility management.

    We create job opportunities, work experience, skills and training for the people of Conwy. The organisation has two parts, covering Property Services on the commercial side and People Services with our Employment Academy.

  • Address: Unit 12 Cartrefi Conwy Business Park, Station Road
    LL28 5EF
    United Kingdom
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  • Social Impact Statements:

    Social Impact Statements

    The Social Enterprise Mark criteria includes a requirement that the applicant can demonstrate that social and/or environmental objectives are being achieved.

    In support of this, new applicants and renewing Mark holders are asked to respond to a set of social impact questions, which are designed to help them think about the social impact they create, and to articulate this clearly and succinctly.


    Updated January 2018

    1) What social differences and changes have you aimed to create (or supported)?

    Creating Enterprises social aims are to reduce unemployment and social exclusion amongst social housing tenants living in the county of Conwy.  We want to improve the lives of social housing tenants by creating better communities within which to live, by improving the numbers of people in employment or moving towards employment and supporting those that are socially isolated through creating volunteering opportunities within their communities.


    2) What actions have you taken to address the above social aims?

    We have created our Employment Academy which provides a number of different services to social housing tenants.

    • Volunteering: we have created over 50 volunteer places across Creating Enterprise and Cartrefi Conwy (Social Landlord and our parent company) which enable tenants to volunteer from as little as a couple of hours per week up to 2 to 3 days per week across a wide variety of vocational areas such as office, events, befriending, learning a trade, caretaking. We have trained colleagues to be work buddies which support the volunteers whilst they are volunteering with us and our mentor provides ongoing support and soft skills training and employability training if they wish to move on to employment
    • Paid Employment within the Academy: Across a number of our commercial work streams we have paid jobs ringfenced which are only available to unemployed tenants.  We provide 12 months of full time paid work in one of our trades and provide on the job training and support, qualifications and our Mentor provides one to one support throughout the 12 months.  We then support the tenant to secure permanent employment at the end of the contract which then means another tenant can take their place in the Employment Academy
    • Job Search Support: we work with Cartrefi’s front line staff who refer tenants to us who are struggling to find employment and we offer bespoke job search assistance to any tenant who needs help in writing a CV, filling out application forms, and we also contact employers direct to organise work trials and work placements.


    3) What has changed and what benefits have been realised as a result of your actions?

    • We have a 100% success rate of tenants who have completed the Paid Employment Academy have gone on to permanent work locally. This has (in their words) been life changing for them and we have captured a number of case studies on individuals who have benefited from our innovative work.  Confidence, self esteem and having a regular wage have transformed their lives beyond their expectations.
    • Those that have volunteered have shown how their confidence has improved and are now in a position to realistically think about applying for jobs
    • Those that have been found jobs have been able to sustain their tenancy which means they are able to give their family a stable home environment


    4) How do you and other people know your aims are being achieved? Or how will you know?

    • We have a number of KPI’s that we monitor on a monthly basis – such as the number of referrals we receive for help; the number of people taking up volunteering and the hours that they collectively volunteer each month; the number of people gaining employment and training/qualifications gained.
    • We also as indicated above have case studies which we put on our website and use in our publicity to promote the services to other tenants to show the real differences we are making to people’s lives
    • We will be asking Cartrefi Conwy in the future to give us figures on rent arrears to see if the work that we do with tenants is reducing this and the work they have to do in collecting the arrears or evictions.


    Supplementary details

    The below questions are not mandatory, but Mark holders are encouraged to answer them where possible, to provide a fuller account of their social outcomes and the social value they create.

    5) How many people have benefitted from your actions?

    In the last 6 months:

    • we have received 142 referrals from tenants wanting our help
    • 20 tenants have taken up volunteering roles
    • 47 work trials have been undertaken by tenants
    • 18 tenants have been taken on through our paid Employment Academy and 100% of those that have completed have gone on to permanent work locally
    • 924 hours have been volunteered
    • 14 tenants are currently undergoing help with job search assistance


    6) What examples can you provide of a typical service user experience, that helps illustrate the benefits they have experienced as a result of your actions?

    • A tenant had been out of work for almost 10 years and had been at home brining up her children, she lacked confidence and felt she wanted to do something for herself but had no idea what or where to go. She began volunteering in the office for 2 hours per week – she could not engage with anyone, was frightened of the phone and didn’t know how to switch on the computer.  Over the following 8 months with her work buddy her confidence increased and began to interact with other people in the office, and went on an IT course at college.  She has now become employed full time as an Admin Assistant and is full of confidence, she got up on stage in front of 200 people at the Colleague Conference to receive a certificate of achievement and was filmed for  video about the Employment Academy and her experiences.  She says that being helped by Creating Enterprise has completely transformed her life.  When she first started her Dad told her she was wasting her time.
    • A tenant had been in and out of prison and had been out of work for 4 years, he was supported to gain a paid job within our Employment Academy on the groundwork programme, and has undertaken a number of qualifications and employability training sessions to develop his soft skills etc. He has had  proper wage for the first time in his life and has passed his driving test and bought a car and the pride he has in himself in evident every day.  He won the Trainee of the Year award this year and was very emotional about winning the award.
    • A tenant had been out of work for many years and had two small children and partner, they struggled to make ends meet each week. He gained a job in our Employment Academy on our painting team and learnt alongside our qualified trades people.  He completed an NVQ in Painting and Decorating and after 12 months he gained a permanent job as a Painter.  He says that he feels like a proper Dad for the first time in his life, going out to work each day and bringing a wage in at the end of the month.  For the first time ever he took his children on holiday – he says its those things that other people take for granted are really special to him and his family.


    7) What additional social benefits have you been able to deliver within your core services that distinguish you from other “for shareholder profit” providers?

    • We Employ Trainers/Mentors that are not paid for through our contracts which support the tenants in any way that they need supporting whilst they are with the Employment Academy
    • We have two parts to Creating Enterprise – People and Property – Property tenders for and delivers the commercial contracts which bring in the finances that pay for the operations of the company and People is the support side which supports tenants as detailed above. One cannot exist without the other and are of equal importance – this ethos comes right from the top at board level down to colleagues on the ground.  If we didn’t have the Property side bringing in the finances we wouldn’t be able to deliver our people services and if we didn’t have the people services we would just be like any other contractor and therefore there would be no reason to exist.


    8) What other social benefits have you contributed that go beyond your core delivery activities (ones that are completely unrelated to your main services)?

    We have organised a community garden make-over – where we went in working time to overhaul a community centre garden which was completely overgrown – and we planted new plants in the garden once we had cleared it.