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  • Broadway Real Enterprises encompasses the two social enterprise trading arms of the homelessness charity St Mungos:

    • Real People HR – award-winning HR consultancy
    • Real Systems – IT agency specialising in cloud-based client monitoring systems

    Broadway Real Enterprises donates 100% of profits to support the work of St Mungos.


    Real People HRReal People is an award-winning London-based HR consultancy and social enterprise developed by the homelessness charity, St Mungo’s Broadway.

    Our value-for-money support ranges from management and leadership training to carrying out independent workplace investigations. We also run the annual Barometer survey into pay and HR trends, alongside partners twentysix consulting.

    We are a value driven enterprise and endeavour to be Empowering, Inclusive, Committed, Creative and Accountable. Our experienced Real People consultants will listen to you and focus on your needs. We guarantee that, whatever the task, we will provide a highly personalised and honest service from people you can rely on.


    Real SystemsReal Systems is an award-winning not-for-profit social enterprise that specialises in building cloud-based client monitoring systems for the charitable, small business and local authority sectors.

    As part of the St Mungo’s charity, we can draw on 14 years of database experience to provide customers with individually tailored programmes perfectly suited to their needs.

    Thanks to our easy-to-understand pricing structure and easy-to-navigate products, we can ensure everyone benefits from a Real Systems design, whether they are tech savvy or new to the IT sector.

  • Address: Fifth floor, 3 Thomas More St
    Greater London
    E1W 1YW
    United Kingdom
    Email 2:
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  • Social Impact Statements:

    Social Impact Statements

    The Social Enterprise Mark criteria includes a requirement that the applicant can demonstrate that social and/or environmental objectives are being achieved.

    In support of this, new applicants and renewing Mark holders are asked to respond to a set of social impact questions, which are designed to help them think about the social impact they create, and to articulate this clearly and succinctly.


    Updated February 2018

    1) What social differences and changes have you aimed to create (or supported)?

    Real People is a social enterprise Human Resources (HR) consultancy, providing cost-effective, high-impact support to UK-wide small and medium sized charities, not for profits and commercial businesses.  We were developed from the award winning HR department of Broadway (now St Mungo’s), a highly regarded charity, to share expertise and raise standards in people management practice.

    Since we began in 2006, our average annual turnover has grown to £230,000, with 100% of profits gift-aided into direct services for vulnerable people (average of £60k per year).

    Our social enterprise status and commitment to sharing expertise means we are the partner of choice for a wide range of organisations, funding and membership bodies.  Our immensely successful partnerships with Department of Communities and Local Government (DCLG), supporting 45 homeless agencies, and London Housing Federation (LHF) supporting 13 charities, showcased our expertise and has led to us being chosen year on year to work with national not for profit organisations Locality and Emmaus.  Through Emmaus we support 30 not-for-profit organisations and through Locality we are able to reach and support up to 400 community businesses and charities.

    We are chosen by our customers for the results we help them achieve, our commitment to developing expertise within organisations and our past successes in improving front line services/bottom line performance through HR.  Notable outcomes of our work on these contracts include:

    • Better run services for vulnerable people.
    • Organisations saving money through better use of management resources.
    • The achievement of Investors in People and improved Quality Audit scores for our customers - leading to improved reputations, new/renewed contracts and an enhanced ability to attract new funding.

    Our on-going partnership with a wide range of charities, social enterprises and commercial organisations illustrates the impact of our support and our collaborative working approach with our customers.  For example, those that need help to transform their cultures into consistent, professional workplaces encouraging staff attendance and engagement.


    2) What actions have you taken to address the above social aims?

    Our approach is to ensure that we support and collaborate with managers rather than implementing change around them.  It is essential that the managers and staff that we work with are part of what we support them to achieve.

    We assign a dedicated consultant to each customer to oversee their continuing development and achievement of their goals implementation of the project, lead on the provision of on-going support, management coaching and the reactive advisory service.

    We have seen our customers transform their cultures and the attitudes of entire staff groups through our advice being aligned with their vision and ethos.  We engage individuals through developing their personal management styles and capabilities, addressing their reluctance to embrace a firm but fair approach to managing.  Best of all, our approach has meant that our customers own their success and have gained immense confidence and pride and managers have both the insight and the capability to make the improvement sustainable.

    This is fundamental to our approach: after the initial intensive phase of any project we step into the background, always there to share our skills but never taking over. In this way we promote their growth, not dependency on us.


    3) What has changed and what benefits have been realised as a result of your actions?

    Key outcomes of specific projects has been:

    • Saving money - minimising resources spent reactively managing issues, enabling greater investment in front-line services, ensuring sustainability during significant funding cuts;
    • Providing over 350 days Management Development Training helping one customer achieve massive culture change through engaging and upskilling managers.
    • Increased client satisfaction - better services for vulnerable people, a direct result of more confident, skilled and accountable managers;
    • A positive culture with no formal grievances or ET claims since the project began;
    • Reducing absence lost time from 2.1% to 1.6% - saving £70,000 on a £1.4m annual staffing budget;
    • High staff engagement index – 96% of their staff now say that their organisation is a great place to work and 100% of staff are proud to work for the organisation.
    • Within their latest staff survey 100% our customer’s staff report that they agree with the following statements:
      • I am clear about how my work will contribute to the success of my organisation
      • I am aware of what my organisation’s values are
      • I am proud to work for my organisation
      • I am aware of and understand the following policies:
        • Attendance Management
        • Performance Management
        • Disciplinary
        • Grievance
        • Capability
        • Redundancy
      • I believe that the above policies are fairly and consistently applied at my organisation
      • I am satisfied my organisation treats me with fairness and respect
      • I believe I am valued for what I can offer to my organisation

    All achieved as a result of better people management practices, capable and confident managers and an engaged workforce.

    The work that we have done has enabled us to gift aid over £162,000 to services to homeless people and those at risk of homelessness in the UK.

    • £29,578 pays for a full time Recovery Worker for a year, supporting 50 people who’ve been homeless to rebuild their lives
    • £35,459 could pay for a full time Children and Families Advisor running 4 Parenting Academy courses and providing intensive support for 45 homeless parents over a year


    4) How do you and other people know your aims are being achieved? Or how will you know?

    Although we began in 2005 working with charities we have since extended our support to a number of private companies.  Working with the private sector allows us to:

    • Maintain broader insight into good practice and innovative solutions that we share with charities.
    • Network and raise awareness of the work charities do.
    • Apply a two-tier pricing structure to subsidise our charity work ensuring we provide exceptional services at affordable prices for charities.

    The success of our customers demonstrates that our ethos works.  Their feedback shows that our values come through in our work.  Most new business is generated by word-of-mouth and 97% of customers would recommend us based on our quality, responsive services.

    Our 2017/18 customer satisfaction survey showed that 98% of our customers are either satisfied or Highly satisfied with our services.

    We know that it works because each of the customers that started on our most intensive support packages are now using us only intermittently. Demonstrating that they have developed the capacity, confidence and capability internally to manage their staff effectively but still come to us for tried and tested support should they need additional help.

    Overall our aim is to inspire others through our experiences and successful pioneering model of resource sharing and capacity building.  Through this we will continue to enable cash-strapped charities to access low cost support and develop high quality infrastructures.


    Supplementary details

    The below questions are not mandatory, but Mark holders are encouraged to answer them where possible, to provide a fuller account of their social outcomes and the social value they create.

    5) How many people have benefitted from your actions?

    We currently have 150 organisations on our books with 89% of those that engage with us on a regular basis being charities.  We also, support a network of around 400 organisations across the UK with membership to Locality if they need support.

    98% of respondents of our recent customer satisfaction survey reported that they are satisfied or highly satisfied with our services.  At Real People we believe in bringing out the best in people; equipping them to make their own decisions and fulfil their potential. In our survey, for each of the criteria listed below, our customers gave us either a satisfied or highly satisfied response (5 = highly satisfied):

    We used practical advice and extensive experience to support your individual needs 4.8 out of 5
    We built your confidence and knowledge in people management and enabled you to make decisions 4.7 out of 5
    We provided reliable, comprehensive, accurate and useful information 4.7 out of 5
    We were sensitive to and respected your confidentiality at all times 4.9 out of 5
    We were encouraging and supportive 4.8  out of 5

    The charitable services that we donate to support single people and families within London and the South of England in the areas of:

    • Accommodation
    • Community based projects
    • Mental health
    • Offender services
    • Outreach engagement and support
    • Physical health
    • Skills and employment

    Our donations are gift aided as unrestricted funds to support their work in these areas.

  • Social Impact Statements 2:

    Social Impact Statements

    The Social Enterprise Mark criteria includes a requirement that the applicant can demonstrate that social and/or environmental objectives are being achieved.

    In support of this, new applicants and renewing Mark holders must submit Social Impact Statements that summarise their headline activities and achievements, helping show how they are striving to make a difference and stand up to scrutiny of purpose as a social enterprise.


    Updated January 2018

    1) Creating bespoke client information systems for local authorities and charities

    We work with City Councils and charities nationwide to create bespoke client monitoring and recording systems. We have developed multi-agency systems in Manchester, Oxford and Brighton which help our customers to better monitor and support the vulnerable people that they work with. Real Systems also have customers in the Charity sector across London.

    As we have the experience of working in homelessness, Real Systems is able to pass on knowledge and advice on how to better capture work that is being carried out. This is our unique advantage as opposed to IT services that do not work in the homelessness or charity sector, which is why we also offer a consultancy service.

    We provide a full system development and support package, this includes training and a helpdesk service for almost 400 people.

    Our multi-agency systems have been commissioned by Councils to help reduce homelessness. Real Systems also have customers in Arts and disabilities and Aids charities. Our mission is to work with charities and Local Authorities, where we can offer our expertise to these services to help improve the support they can provide to their vulnerable clients.

    The type of features of a system vary; they can capture for example:

    • Basic details on the people they work with
    • Support needs
    • Risk Assessments
    • Alerts
    • Case work
    • Donations
    • Events/Campaigns with attendances
    • Staff and Volunteer accounts
    • Training / Annual leave
    • Accommodation arrivals and departures
    • Equipment and Room booking
    • Reports

    Real Systems use the cloud based Salesforce.com platform where discounts are given to charities which we pass on to our customers. Many of our customers previously had outdated systems in place or were completely paper based. With the service we provide our customers can share data and run reports to evidence their work to help obtain funding for their services, as well as help influence and make policy changes to help make a larger social impact in communities.

    Each year Real Systems have continued to increase the number of new customers we have and therefore we are looking to expand our small team as we already have new customers who we will begin work with next year, in Leicester, Heathrow and Aylesbury.


    2) Investing profits to help people move on from homelessness

    100% of our profits are gift-aided to St Mungo’s.

    St Mungo’s vision is that everyone has a place to call home and can fulfil their hopes and ambitions. The focus is on ending homelessness and rebuilding lives.

    For nearly 50 years, St Mungo’s has been at the forefront of efforts to tackle homelessness. We draw on this history to help St Mungo’s achieve their ambition for 2021: to reverse the rise in rough sleeping in the country and to at least halve the number of people who sleep rough in the areas where St Mungo’s work.


    3) Key outcomes

    During 2016-17 St Mungo’s were proud to have:

    • worked with around 5,700 people sleeping rough;
    • more than 1,500 people were helped into accommodation;
    • provided a bed and support to 2,700 people each night;
    • helped 2,800 people through our Skills and Employment services and helped 311 people into jobs;
    • helped 5,182 ex-offenders find emergency and long term accommodation, maintain their existing accommodation or reconnect with family;
    • received around 39,000 telephone and web reports resulting in over 12,000 referrals through the StreetLink referral line and website, run in partnership with Homeless Link: 5,700 people were found and helped;
    • worked to shape policy and legislation which has the biggest impact on our clients. Over 15,000 campaigners signed our letter calling on Prime Minister Theresa May to stop the scandal of people with mental health problems left sleeping rough;
    • Over 900 volunteers contributed 180,000 hours of their time to making a significant difference to the lives of our clients.