• Cloudberry-Pursuits

Place Category: Business Services

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Social Impact Declaration
Social Impact Statements
  • Cloudberry Pursuits CIC is part of Cloudberry Medical; a specialist provider of environment and sector specific first aid training and services. We have particular expertise in outdoor, sport & exercise and expedition first aid. We also bring our experience to work place first aid training including Paediatric & Early Years for those working with children and AED training. We operate through an OfQual and SQA approved Awarding Body. We provide first aid cover for events.

    Cloudberry staff ‘go beyond the basics’ in terms of experience and qualification. We have worked across a variety of sectors and have ongoing practical first aid experience. We are particularly interested in working with public, voluntary and social enterprise organisations. Cloudberry supports two related charities and offsets fees for courses involving young people.

  • Address: 9 Whitton Terrace
    NE65 7QW
    United Kingdom
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  • Social Impact Statements:

    Social Impact Statements

    The Social Enterprise Mark criteria includes a requirement that the applicant can demonstrate that social and/or environmental objectives are being achieved.

    In support of this, new applicants and renewing Mark holders are asked to respond to a set of social impact questions, which are designed to help them think about the social impact they create, and to articulate this clearly and succinctly.


    Updated February 2018

    1) What social differences and changes have you aimed to create (or supported)?

    Our work reflects the description of the native plant we are named after – the Cloudberry. This native plant
    thrives in unusual places and has adapted to grow in adverse environments. We aim to develop skills,
    knowledge, experience and confidence to deal with and overcome the challenges that individuals, groups,
    businesses and communities face in living, working or using the rural and outdoor environment.

    We have a particular interest in individuals working or using remote or difficult to access environments.
    The services we deliver have an intrinsic value in themselves that meets or aims but the principal benefit
    we generate is profit which is distributed to individuals and organisations working in our area of interest.


    2) What actions have you taken to address the above social aims?

    We deliver the following services:

    • Skill development training programmes
    • Consultancy, advisory & guiding services
    • Quality Assurance for programme delivery


    3) What has changed and what benefits have been realised as a result of your actions?

    At an individual level one of our commonly delivered skills based products report an overlall 83% an increase in participants confidence to be able to deal with challenging situations.


    4) How do you and other people know your aims are being achieved? Or how will you know?

    For most training programmes we evaluate using feedback from individual participants. An example of the
    output from this is given in question 3 above.

    The principle benefits we realise are via our donations to individual and organisations working in our area of interest. We receive feedback and comment on the use of these donations and the benefits. In some
    cases staff have personal contact or are directly involved as volunteers in these organisations.

    The organisations we donate to are highlighted on our documentation such as proposals and invoices. As
    part of the introduction to training programmes the nature of our work is described. Staff and other interested parties receive updates.


    Supplementary details

    The below questions are not mandatory, but Mark holders are encouraged to answer them where possible, to provide a fuller account of their social outcomes and the social value they create.

    5) How many people have benefitted from your actions?

    Of our full fee work we delivered services that involved 1722 individuals of whom 7 were from the
    private sector organisations the remaining were from the public sector, voluntary or community groups.
    Geographically our focus was within the North East of England but work did take us frequently into the
    Borders of Scotland and Yorkshire.


    6) What examples can you provide of a typical service user experience, that helps illustrate the benefits they have experienced as a result of your actions?

    Donations we have provided has enabled the following to take place:

    • Example 1 – Northumberland National Park Mountain Rescue Team received a donation towards the
      purchase of 12 specialist dry suits to be used by members of their flood & water rescue unit. The dry suits
      along with associated equipment will be allocated to individuals and stored at their homes/in car enabling a more rapid response to be made for a water related incident.
    • Example 2 – Coquetdale Wild About, a children’s environmental group and regular recipient, received a
      donation enabling it to fund activities with children. The group meets once a month with usually 20-25
      participants taking part in a wide range of practical and educational environmental activities.
    • Example 3 – Arughat Support Fund, is a small charity working on medical and educational projects in a
      small settlement in Arughat Nepal. Another regular recipient the Fund received a donation towards the
      rebuilding of the local primary school which was destroyed in the recent earthquake. The school was reopened later in 2017.


    7) What additional social benefits have you been able to deliver within your core services that distinguish you from other “for shareholder profit” providers?

    During 2016-2017 we provided £6161 of discounted or free work, which involved delivering training on
    20 occasions to 109 people (primarily with voluntary organisations) of which 6 were to organisations
    involving young people and 14 organisations related to the outdoor environment.