UK consumers, especially the younger generation, would pay more for products/services with a clear social purpose, according to a recent report from communications agency WE.
The report, based on a a study of 2,000 UK consumers by YouGov, showed a growing consumer appetite for organisations that demonstrate a social purpose and how they are having a positive impact on society.
The key findings include:
- UK consumers would pay on average 10% more for a product/service if they think it would have a positive impact on society
- 40% of consumers already regard sustainability as important when making purchase decisions
- The younger generation is more prepared than any other age groups to support ‘better’ products/services
This represents an opportunity for social sector organisations to reach a growing number of ‘socially-minded’ consumers by articulating and communicating their social purpose and the benefits they create for society and the environment.
By applying for Social Enterprise Mark accreditation, you can prove the positive impact your business creates, and promote your credentials as an independently guaranteed social enterprise, committed to trading for the good of people and planet.