In a major achievement for CLARITY-The Soap Co., the social enterprise announces that in time for the busy Christmas period, high-end department store, John Lewis & Partners, is to sell its luxury, ethical, eco and bee friendly collection across various of its stores nationwide.
Camilla Marcus-Dew, Co-Founder of The Soap Co. said: “The fact that John Lewis & Partners have selected The Soap Co.’s Eco & Bee Friendly collection to sit on their shelves alongside well-established luxury brands (with big budgets) is a huge endorsement, with confidence that their consumers will love our products and values. It firmly positions us in the high-end retail sector and clearly illustrates that luxury, ethical beauty with measurable social impact has hit the mainstream. It’s been quite the journey to get here, but big retailers are now giving a voice to ‘disruptor’ brands like ours and we are proud to be leading the charge with the support of one of the most respected names on the high street globally. We will also be turning our attention to the luxury hotels sector in 2019.
Created with eco-certified ingredients that are not harmful to aquatic life all products from The Soap Co. are crafted by a workforce, 80% of whom are blind, disabled or otherwise disadvantaged.
As Camilla explains, “Our goal is to create meaningful employment that changes people’s lives for the better, and to create ripple effects through the beauty industry and beyond. I would like to thank you John Lewis & Partners for joining the movement to address disability unemployment and underemployment in the UK, as we craft products with purpose and challenge consumers to expect more from their soap.”
The Soap Co. collection will available on John Lewis online, where 50% of total John Lewis sales are achieved and will be in store at their Cambridge, Welwyn Garden City, Reading and Southampton sites, with an ambition for a wider national rollout in 2019.
Charlotte West, Assistant Buyer at John Lewis & Partners: “We are pleased to be launching The Soap Co. into our assortment. The products and unique placement of The Soap Co. in both the blend of scents and being made locally is one we excited to show our customer base.”
The Soap Co.’s eco and bee friendly collection is vegan and biodegradable, and available in 3 British inspired fragrances: Geranium & Rhubarb, Wild Nettle & Sage and Mulberry & Amber, as a hand wash (300ml), hand lotion (300ml) or cold processed bar soap (125g). In addition, The Soap Co.’s luxurious 100% natural Rose, Uplift and Detox bath oils (100ml) with antioxidants, jojoba seed and evening primrose oils are also included, alongside three stunning gift sets priced under £40 RSP:
- Rose Oil Duo
- Geranium & Rhubarb Hand Gift Duo
- Mixed Body Gift Trio, exclusively for John Lewis & Partners, which comprises Geranium & Rhubarb body lotion, Wild Nettle & Sage bar soap and an exfoliating soap pebble.
The Soap Co. products