The Soap Co. – a new luxury soap brand, directly creating employment for blind or otherwise disabled or disadvantaged people, has been launched today by Social Enterprise Mark Holder Clarity EFBP.
Promising to be good and do good, with a strong focus on design and ethics, the new brand will also be available directly to consumers online. It aims to reach out to socially-minded consumers and companies, matching straight-forward social messages with quality products.
It represents a bold move into a new market segment for charity and parent company Clarity EFBP, founded in 1854 to provide employment opportunities for blind and disabled people, with more than 70 years’ experience making soap products.
Jeremy Robinson, CEO, said: “For us this is an opportunity to prove that there does not have to be a trade off between quality and social benefit. We’re helping to expand the socially conscious buying market and, ultimately, to create more employment for blind or otherwise disabled or disadvantaged people who want to work, but are often not given the chance”.
Sophie Butland of the Social Enterprise Mark CIC said “As the only independent certification authority for social enterprises, we are excited about the launch of The Soap Co., which promises to ‘do good and be good’ by directly creating employment for blind and disabled people.
The Social Enterprise Mark CIC has assessed and certified parent company Clarity EFBP against its robust criteria for several years, and welcomes this new avenue for creating even greater social benefit.”
To find out more, please visit The Soap Co. website.