The Social Enterprise Mark has evolved as a means of helping genuine social enterprises to stand out from the crowd, driven by the desire of the sector to distinguish their distinct motivation for being in business – trading to serve social purposes.
What distinguishes Social Enterprise Mark holders is their commitment to maximising social outputs with the income generated through trading, serving the needs of their social stakeholders as a priority over the objective of serving shareholder interests. This specifically requires a commitment to reinvesting at least 51% of annual profits in social purposes.
The qualification criteria for the Social Enterprise Mark now includes a requirement to submit Social Impact Statements, illustrating how a social enterprise has strived to achieve its social objectives. This enables Social Enterprise Mark holders to prove the social impact they are creating.
In the interests of transparency, these statements are shown in full in individual listings in the Directory of Accredited Social Enterprises.