Beyond the Badge Campaign

Helping consumers and businesses to do good business

Do you really trust the ‘sustainable’, ‘green’ and ‘ethical’ claims on a label? 

Is the business you buy from really living up to the values and standards they claim?

Sainsbury’s recent move to replace the respected FAIRTRADE Mark on some products with its own ‘Fairly Traded’ label has lead to widespread concern. Consumers need to trust that the social and environmental claims that are made are assessed rigorously and openly, so that that fair really means fair.

With research showing that public trust in business is declining, we have teamed up with other independent Standard Bodies that set and assess genuine and transparent standards that help you cut through the barrage of branding and use your purchasing power for good.

By backing our #GoBeyondTheBadge campaign you are standing up for:

  • a growing movement of businesses serious about making change for good and proud to prove it
  • the values and standards that are managed by an independent standards body with real expertise in their sector

Get involved:

And, finally…

Look out for credible independent badges that prove a business is living up to its claims

Best Buy Label

The Ethical Consumer Best Buy Label is the definitive endorsement for people looking to put principles at the top of their shopping list. It identifies companies who consider ethics throughout their entire operation and gives shoppers the assurance they are looking for.

The Investors in People standard

Investors in People (IIP) sets out how to lead, manage and support people well for sustainable results. IIP accreditation is the sign of a great employer and an organisation committed to achieving success through realising the potential of its people.

Living Wage Employer accreditation

The Living Wage Mark is the badge of a responsible employer. It means an employer commits to paying all staff, including outsourced or contracted ones, a real Living Wage, that is annually calculated to reflect the cost of living.

Soil Association organic certification

When you see the organic symbol, you can be sure what you buy has been produced to the highest standards. It means fewer pesticides, no artificial additives or preservatives, the highest standards of animal welfare and no GM ingredients.


TrustMark is the only Government-endorsed ‘find a tradesperson’ scheme, providing consumer protection when hiring a tradesperson. It raises industry standards and eradicates the practices of rogue traders, through stringent criteria that Registered Firms must commit to.

Social Enterprise Mark

The Social Enterprise Mark is an independently assessed guarantee of a company’s commitment to trading for the benefit of people and planet.
It provides reassurance to consumers that a company is living up to its social/environmental claims.

Why you should look out for credible independent labels

Find out what organic really means

What does organic really mean? from The Soil Association on YouTube

Find out about the sign of a responsible employer

What is Investors in People from Investors in People on YouTube

Find out why you should choose a TrustMark Registered tradesperson

Why choose a TrustMark tradesperson? from TrustMark on YouTube.

Find out about the difference that paying a real Living Wage makes

Know The Difference from Living Wage Foundation on Vimeo

Find out about the Mark of credible social enterprises

Iridescent Ideas from Social Enterprise Mark CIC on YouTube

Beyond the Badge pledge

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*We will add you to our supporters mailing list, which we send regular updates to about our network of accredited social enterprises and our accreditation services. You can unsubscribe at any time by clicking the unsubscribe link in the email.