Do you really trust the ‘sustainable’, ‘green’ and ‘ethical’ claims on a label?
Is the business you buy from really living up to the values and standards they claim?
Sainsbury’s recent move to replace the respected FAIRTRADE Mark on some products with its own ‘Fairly Traded’ label has lead to widespread concern. Consumers need to trust that the social and environmental claims that are made are assessed rigorously and openly, so that that fair really means fair.
With research showing that public trust in business is declining, we have teamed up with other independent Standard Bodies that set and assess genuine and transparent standards that help you cut through the barrage of branding and use your purchasing power for good.
By backing our #GoBeyondTheBadge campaign you are standing up for:
- a growing movement of businesses serious about making change for good and proud to prove it
- the values and standards that are managed by an independent standards body with real expertise in their sector
Look out for credible independent badges that prove a business is living up to its claims