Standards/badges in the news

Sainsburys and Fairtrade


Sainsbury’s hit the headlines in June 2017 when they announced a decision to replace the FAIRTRADE Mark with its own Fairly Traded label on its Red Label tea products. This news sparked consumer outrage; the extent of which is apparent in the response to this petition on Change.Org, which has attracted almost 100,000 signatures.

Not so fair trade: Sainsbury’s are misleading shoppers by replacing fairtrade logo with their own brand

Sainsbury’s to launch ‘Fairly Traded’ tea sparking outrage from Fairtrade

Parliamentary motion calls on Sainsbury's to retain Fairtrade mark

Will Sainsbury's 'fairly Traded' ensure money goes back to growers?

‘Organic’ and ‘free range’ claims

With ethical consumerism on the rise, consumers can often be misled by confusing or meaningless labels and claims on products, such as ‘organic’ and ‘free-range’. These stories highlight the practice of misleading labelling and how independent certification can help consumers identify genuine claims.


Consumers misled by organic claims

Unmasking the truth behind food labelling in the chicken industry